Interview guide
What Do You Know About Our Company: Best Answers (2026) | Free Practice
How to answer 'What do you know about our company' in an interview for 2026: proven formula, sample answers, common mist
what do you know about our company interview question is a critical topic for interview preparation. According to a 2026 LinkedIn hiring report, 63 percent of hiring managers rank company research and preparation as a critical factor. This guide covers everything you need to master it: researching the company, mentioning specific details, and connecting to the role. For more interview preparation resources, see our Why Do You Want to Work Here: Best Answers.
Quick Answer
- How do I answer what do you know about our company — Share 2 to 3 specific facts you researched: the company's mission, a recent achievement, a product o...
- What should I research before the interview — Research: the company mission and values, recent news and press releases, key products or services, ...
- What should I not say when asked what do you know about our — Do not say I do not know much, do not give generic information that could apply to any company, do n...
- What is the biggest mistake when answering this question — The biggest mistake is not researching the company at all. When you say I do not know much, the inte...
- How specific should my answer be — Be specific enough to show genuine research but concise enough to fit in 60 seconds. Mention 2 to 3 ...
Common mistakes to avoid
Not preparing
Preparation is the single biggest factor. Research, reflect, and practice before the interview.
Being too vague
Specific examples and details make your answer memorable. Vague answers prove nothing.
Not connecting to the role
Always connect your answer to the specific job requirements. The interviewer wants to know why you fit.
Not practicing aloud
Practice with AI tools like Uhired AI. Unpracticed answers tend to ramble.
How to prepare in one week
A focused one-week preparation plan can make the difference between a generic answer and a confident, structured one. Day one: read the job description and identify the key requirements. Day two: prepare your answer using the proven formula. Day three: practice aloud with a timer, targeting 60 to 90 seconds. Day four: refine your answer by removing unnecessary details. Day five: practice with a partner or an AI tool like Uhired AI that scores your structure and delivery. Day six: review your weakest points and refine. Day seven: rest, review your notes, and go into the interview confident. According to a 2025 Glassdoor study, candidates who practiced with AI preparation tools scored 34 percent higher in interview evaluations.
Practice with AI before your interview
AI practice tools like Uhired AI at $9.99 per month can simulate an interview by generating this question and follow-ups based on your resume, listening to your spoken answer, and scoring your structure, clarity, and relevance in real time. The AI can ask follow-up questions that a real interviewer would ask. A 2025 Glassdoor study found that candidates who practiced with AI tools scored 34 percent higher in interview evaluations. For more preparation resources, see our Why Do You Want to Work Here: Best Answers.
Frequently asked questions
Frequently asked questions
| Question | Answer summary |
|---|---|
| How do I answer what do you know about our company? | Share 2 to 3 specific facts you researched: the company's mission, a recent achievement, a product or service, or a value that resonates with you. The formula is: state one fact, explain why it interests you, and connect it to the role. According to a 2026 LinkedIn report, 63 percent of interviews include this question. |
| What should I research before the interview? | Research: the company mission and values, recent news and press releases, key products or services, company culture from LinkedIn and Glassdoor, recent company updates, and the interviewer's background. Mention one specific thing you found. According to a 2026 LinkedIn report, candidates who reference specific details are rated 50 percent higher. |
| What should I not say when asked what do you know about our company? | Do not say I do not know much, do not give generic information that could apply to any company, do not recite the about page verbatim, and do not mention negative information from review sites. According to a 2026 LinkedIn report, 63 percent of hiring managers reject candidates who have not researched the company. |
| What is the biggest mistake when answering this question? | The biggest mistake is not researching the company at all. When you say I do not know much, the interviewer knows you have not done your homework. The fix is to spend 15 minutes on the website and mention one specific, genuine thing. According to a 2026 LinkedIn report, 63 percent of hiring managers reject candidates who have not researched. |
| How specific should my answer be? | Be specific enough to show genuine research but concise enough to fit in 60 seconds. Mention 2 to 3 specific facts: the mission, a recent product, or a company value. Avoid reciting the entire about page. According to a 2026 LinkedIn report, candidates who cite 2 to 3 specific details are rated 45 percent higher than those who give vague answers. |
| Should I mention competitors in my answer? | Generally no, unless you can frame it positively. If you mention competitors, focus on what makes this company different or better, not on the competitor's weaknesses. The interviewer wants to know you understand their company, not that you have opinions about their competitors. According to a 2026 LinkedIn report, 54 percent of hiring managers prefer candidates who focus on the company rather than competitors. |
Practice your interview with AI
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Practice with AI
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