Starlink Lifecycle Marketing Manager (LatAm)
Job description
SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.
STARLINK LIFECYCLE MARKETING MANAGER (LATAM)
Starlink is hiring a Lifecycle Marketing Manager known internally as Communications Manager to own Latin America consumer communications. This role is the single owner of Starlink communications across the awareness, consideration, and conversion funnel — including leads email, starlink.com, landing pages, messaging, and related channels. The manager runs LATAM as a country General Manager for comms: generating demand, removing conversion barriers, and turning consumer insights into live campaigns, pages, and in-market assets. The manager owns lead email, starlink.com, landing pages, ad messaging, and related channels for the region.
RESPONSIBILITIES:
- Own the monthly LATAM communications plan and a dated recap covering leads email, website, ads, customer comms, and retail
- Convert consumer insights (focus groups, interviews, brand tracking, user testing) into actionable initiatives, copy, pages, ads, emails, and experiments for Latin American markets
- Build and maintain nurture and abandoned-cart email series; ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup
- Track email-attributed orders, volume, and conversion vs. other markets; use results to reallocate effort and retire underperforming work
- Ship country-dynamic starlink.com pages for LATAM: stories, comparison, reliability, city/place, installation, and use cases
- Develop in-market ad messaging that resolves to those pages; test claims insights support and retire claims that reduce trust
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, communications, journalism, economics or a related field
- 5+ years of experience in brand, product, or performance communications, with ownership of a market or region — not campaign execution alone
- Fluency in Spanish and English (written and spoken)
PREFERRED SKILLS AND EXPERIENCE:
- Direct experience running communications across email, web/landing pages, and paid or owned advertising in the same funnel
- Proven ability to turn research (focus groups, interviews, brand tracking, user testing) into shipped copy, pages, ads, and experiments
- Experience building and iterating email programs (nurture, abandoned cart, lifecycle) with attributed order, volume, and conversion reporting
- Portuguese fluency (Brazil is a core LATAM market).
- Experience in connectivity, ISP, telecom, consumer hardware, or other considered purchases where trust, reliability, and comparison drive conversion
- Prior work in or for Latin America (Mexico, Brazil, Andean, Southern Cone, Central America, or Caribbean), including multi-country localization
- Familiarity with retail or in-market partner communications in addition to digital channels
ADDITIONAL REQUIREMENTS:
- Available to work extended hours and/or weekends as needed
- Willingness to travel as needed
ITAR REQUIREMENTS:
- To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.
SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of SpaceX’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should reach out to [email protected].