Principal Product Marketing Manager - Public Sector

Samsara· Remote - DC· Product Marketing

Posted 2026-10-30

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Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

Samsara's Connected Operations platform helps organizations that depend on physical operations — fleets, construction, utilities, public works, and first responders — run safer, more efficiently, and more sustainably.

We're looking for a Principal Product Marketing Manager - Public Sector to own the narrative, positioning, and enablement that will define how Samsara wins in government. You'll be the team's expert on how public sector buyers evaluate technology — from the contract vehicles they procure through, to the compliance bar they hold vendors to, to the mission outcomes they're ultimately accountable for.

This is a strategic, cross-functional role for someone who already understands government and frameworks like FedRAMP and StateRAMP/GovRAMP. The ideal candidate is someone who wants to build a public sector product marketing motion, not just execute inside one that already exists.

This is a remote position open to candidates based in the U.S. We prefer candidates based in or near Washington, D.C., or those able to work Eastern time zone hours.

You should apply if:

You want to impact the industries that run our world: Your work will have real-world stakes — helping public agencies keep roads plowed, fleets safe, and essential services running for the communities they serve.
You're fluent in how the government buys technology: You understand procurement cycles, contract vehicles, and compliance frameworks well enough to turn them into a go-to-market advantage rather than a blocker.
You're energized by building, not just executing: Samsara's federal go-to-market motion is still being defined — you'll have real ownership over the frameworks, positioning, and playbooks that shape it.
You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development.
You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You'll be surrounded by a high-caliber team that pushes you to do your best work.

In this role, you will:

Own public sector positioning and messaging: Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments — grounded in mission outcomes rather than generic product benefits
Build Samsara's federal go-to-market foundation: Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves
Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels — deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing
Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations
Enable sales and channel teams: Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals
Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance
Represent Samsara at public sector events and forums: Support flagship industry events and partner conferences with content, speaking support, and thought leadership

Minimum requirements for the role:

7+ years of product marketing (or closely related go-to-market) experience, with a meaningful portion of that focused on public sector / government technology marketing (B2G)
Working knowledge of the FedRAMP authorization process, and general familiarity with adjacent compliance frameworks (e.g., StateRAMP/GovRAMP, NIST 800-53), with the ability to translate them into clear guidance for internal teams
Proven ability to independently own strategic programs from conception to completion, and to influence cross-functional partners without direct authority
Exceptional written and verbal communication skills — able to translate complex topics into clear, compelling narratives for technical and non-technical audiences alike
Bachelor's degree or equivalent practical experience

An ideal candidate also has:

Direct experience supporting a company through a FedRAMP or StateRAMP/GovRAMP authorization process
Experience marketing connected devices, hardware-enabled, or physical-operations software platforms
Prior experience in government or a public sector-focused vendor or agency role
Established relationships within the Carahsoft ecosystem or with other public sector aggregators/resellers
Experience building a public sector or new-market go-to-market motion from scratch — including positioning frameworks and playbooks designed to scale beyond your own work

The compensation range shown spans approved pay zones for this role. Your primary work location determines the range applicable to you, which may be narrower than the full range displayed.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary

$128,520—$229,500 USD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

Our Commitment to Authenticity

We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.

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