Field Marketing Specialist

Okta· Tokyo, Japan· Demand Gen-420

Posted 2026-09-21

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Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

The Field Marketing Team

As a member of Japan Field Marketing in Okta Japan, you will be responsible for the marketing planning and execution for Japan business success.

The Japan Field Marketing Specialist will work closely with the Head of Japan Field Marketing to execute strategic programs with cross-functional teams to build pipelines across Japan. These plans will align closely with the Regional Sales Directors, Sales Development Representatives (SDRs), Channel Sales and the broader Go-to-Market team. You will help drive execution of regional field events, programs and campaigns; and work with our partners to drive business value. This role will report directly to the Head of Japan Field Marketing.

You will serve as one of the primary liaisons between the SDR team, the Field Sales team and Marketing. This role will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional and national tradeshows, conferences, targeted field events, demand campaigns and assets, direct mail, webinars and workshops. Their primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects.

You are a results-oriented marketer that gets things done and a roll up your sleeves type of person. The role will require shown ability to effectively work harmoniously with cross-functional internal teams and external vendors.

What you’ll be doing

Team up with Field and Partner Marketing teams to help Okta Sales deliver on annual revenue pipeline and balance pipeline objectives through the execution of various field / regional events, programs and campaigns and help facilitate lead funnel management across all activities
Help manage & monitor regional campaigns, programs and event properties, assets, collateral for tradeshows, onsite & online events, sales & field events. Work closely with Sales/SDR on all pre-event preparations
Execute on event strategy, tactical plans and project manage all logistics, onsite execution and post event analysis for our participation
Coordinate pre-to-post show event marketing strategies and collect post-event feedback and develop post event reports and analysis
Effectively work cross-functionally - you will help define, project manage and execute on event program goals, messaging, tactics, audience generation/email campaigns, speaker plan, collateral, post-show leads processing & follow-up and other logistics
Help with the research and development of events, sponsorships, face to face marketing platforms that align to corporate goals

What you’ll bring to the role:

3-5 years in marketing execution, event creation and campaign management
Master of multi-tasking, prioritisation, and timelines and has a consistent track record of complex event programs with dynamic partners, multiple product lines, and representing various cross teams within the organisation
Japanese native and excellent oral and written communication skills in Japanese & English
Experience managing all aspects of event programs, from planning to reporting and analysis
Thrives in rapid growth, energising environment and adapts well to change
A positive, collaborative team player with strong multitasking abilities
Project management experience covering project planning, event management, promotion and registration, content development, and on-site management

And extra credit if you have experience in any of the following!

Excellent presentation skills and confidence in communicating with various stakeholders
Experience with sales and marketing systems – Asana, Salesforce and Marketo, Tableau a plus
Experience in B2B Technology marketing

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The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

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