Director of Product Management (Onsite Growth)

About Coupang

About the Team

The Growth Marketing (GM) organization drives sustainable and efficient customer acquisition, conversion, retention, and growth across Coupang. Within GM, the Growth Product & Machine Intelligence team leads product strategy and execution, supported by dedicated AI/ML/Core Engineering, Data Science, and Analytics teams.

Role Overview

We are seeking a strategic and execution-focused product leader to join our Onsite Growth Product team. In this role, you will be a key pillar of the team, owning critical initiatives across landing experiences, campaign management, and personalization. You will partner with AI/ML engineering, UX design, and marketing leaders to deliver a best-in-class onsite experience, leveraging AI-driven innovation to optimize conversion for all incoming traffic through a horizontal platform that powers high-performing, personalized customer journeys.

Key Responsibilities

• Define and execute the product vision for ML-powered landing page experiences, including personalized recommendations and contextual UX.
• Lead end-to-end product development, from ideation through launch and iteration.
• Drive conversion uplift through experimentation, reinforcement learning, and rapid feedback loops.
• Collaborate with marketing and design teams to ensure generated content aligns with brand guidelines and performance goals.
• Monitor industry trends and emerging technologies to inform product strategy.
• Own metrics such as GMV uplift, buyer conversion, and engagement, ensuring measurable impact at scale.

What We’re Looking For

• Bachelor’s or Master’s degree in Computer Science, Engineering, AI/ML, or a related field.
• 7+ years of product management experience, including 3+ years in AI/ML, AdTech or Onsite Growth domains.
• Proven track record of driving measurable business impact (conversion, GMV) through product innovation.
• Strong analytical skills with expertise in experimentation frameworks and causal inference.
• Exceptional communication and leadership skills, with the ability to influence across functions and levels.
• Entrepreneurial mindset with a bias for action and passion for innovation.

Recruitment Process and Others

Recruitment Process

• Application Review - 1st Virtual Interview - 2nd Virtual Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. this will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.
• https://privacy.coupang.com/en/land/jobs/

Document Return Policy

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.