Activations Marketing Executive

JD Sports· Milano, Milan, Italy· Head Office

Posted 2026-10-21

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About JD Group

Founded in 1981 and listed on the FTSE 100 index, JD Group is a leading global multichannel retailer in the sportswear, outdoor, and fitness sectors. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omnichannel retailer. We welcome people from all backgrounds to build the future of the industry together.

As our flagship brand, JD Sports is an industry leader in urban style, seamlessly blending physical and digital retail to deliver a distinctive experience. We offer a premium shopping experience, combining globally recognized brands like Nike and Adidas with strong, exclusive private labels. We’re a dynamic, ambitious, and determined team—will you join us?

Role Overview

The Activations Marketing Executive will support the Senior Activations Marketing Executive in executing strategic activation campaigns and events to enhance brand visibility and engagement. This role requires a dynamic, results-driven individual with a strong interest in developing Marketing strategies and delivering high-impact events and activations.

Responsibilities:

Activations Strategies Executing: Support the implementation of activation strategies aligned with organizational goals and brand objectives.
Event Deliver: Collaborate to the execution of a range of events, from large scale product launches to intimate VIP gatherings.
Cross-Functional Collaboration: Work closely with marketing, retail, 3PB, Partnerships, social and influencers teams to ensure seamless execution of activations and events.

Vendor Management: Support the management relations with external vendors and partners for event-related services.
Performance Analysis: Evaluate the success of activations and events through post-event analysis, including ROI metrics and attendee feedback.
Team Collaboration: Establish healthy working relationships with the team and external agencies.

Requirements:

High level verbal and written English and Italian
Degree in Marketing, Communication, or similars.
Knowledge of world of sports & lifestyle and youth culture.
Communication: Strong verbal and written communication skills.
Team player with solid interpersonal, networking and negotiating skills.
Problem Solving
Geographically mobile. Open to travel to cover events and activations.

Experience and Availability

A previous of Marketing experience within apparel, sportswear or relevant lifestyle Brands/Retailers is appreciated.
Geographically mobile.

Valuable

The knowledge of other languages is appreciated

Skills:

Teamwork
Adaptability and flexibility
Goal orientation
Communication
Detail orientation
Customer orientation
Quality of work
Planning and organization
Problem solving skills

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Grazie per il tuo interesse in JD Sports!

Fascia Salariale

€25.000—€30.000 EUR

Job description